Recently, Shanghai-based game developer Youta Games faced a significant financial challenge from the Tokyo National Tax Agency. According to the notification from the Tokyo National Tax Agency, Youta Games was additionally charged with approximately 1.8 billion yen (approximately 86.28 million yuan, based on current exchange rates) in taxes, including "additional tax for non-reporting." This decision stemmed from Youta Games' failure to declare and pay a total of approximately 1.5 billion yen (approximately 71.8 million yuan) in consumption taxes generated by its Japanese users' purchases of in-game items and other services over the three-year period from 2020 to 2022.
It is reported that this tax issue is not new. As early as 2023, the Japanese government had already begun discussing how to strengthen the collection of consumption taxes on overseas games used through smartphone apps. With the continuous expansion of the global gaming market, especially the rapid development of the mobile gaming market, the Japanese government recognized the need for stricter tax regulation of this market segment. Therefore, on July 30, 2024, the National Tax Agency of Japan formally clarified that overseas online video game providers will be subject to consumption taxes when selling in-game items.
However, despite the advance signals from the Japanese government about strengthening tax regulation, the measures taken by the Tokyo National Tax Agency against Youta Games surprised some industry insiders. This is not only because Youta Games, as a game developer registered in China, has a substantial business scale in the Japanese market but also because it has failed to properly declare and pay consumption taxes for several years, clearly violating Japanese tax regulations.
For Youta Games, this tax controversy is undoubtedly a heavy blow. Besides needing to pay a huge amount of back taxes, some assets of its Japanese subsidiary have also been seized by the National Tax Agency as collateral for future tax enforcement. This not only affects Youta Games' normal operations in the Japanese market but may also have a negative impact on its reputation and brand image in the global market.
To address this challenge, Youta Games needs to take prompt action, actively communicate with the Tokyo National Tax Agency, and strive to resolve the tax issue within a reasonable range. At the same time, the company also needs to strengthen internal financial management and compliance awareness to ensure that its business operations in various markets around the world strictly comply with local tax regulations.